Rod Bernard | 1959 photo: Wikipedia | tc164
Rod Bernard was born on August 12, 1940 and is a pioneer of southern “swamp rock” music. He is considered one of the foremost musicians of the genre with Bobby Charles and Johnnie Allan. His best known Chess release is “This should go on for ever” which was recorded in 1958 and leased to Chess for release on the Argo label; it was released in the UK on the London American label. For many years he worked on radio as a disc jockey and despite his age he is understood to still be active in the radio industry in Louisiana.